Entrepreneurship Cell, NIT Rourkela is an endeavor of the institute through the student body to encourage "Innovation, Incubation, and Entrepreneurship." It was founded in 2007 and operates under the Technical Society, SAC. Its main objective is to promote and support entrepreneurship by developing entrepreneurial traits among the students and helping budding entrepreneurs achieve their goals. To encourage entrepreneurship, ECell at NITR organizes various events and supports budding talents in the race to find their dream venture. The major initiatives taken by ECell are the National Entrepreneurship Summit, podcast, knowledge building activities in the fields of entrepreneurship and finance, and weekend activities. ECell also organizes entrepreneurship based activities during weekends throughout the year. Such activities have two main motives-promote the entrepreneurial culture among students and to support the already confident students in their run towards entrepreneurship.